Video Recap of Weekly Search Buzz :: July 3, 2009
In this week's video recap, we discuss the July Google webmaster report, a lot has happened over the past 30 days. Google may have had a PageRank quirk. Google penalized the porn industry and then reversed it. Google is messing...
via Search Engine Roundtable [Friday 3rd of July 2009 04:05:00 PM]
Transcript: Twitter Chat on SEM
A couple Tuesdays ago, I had the pleasure of being one of the guests (along with Anita Campbell of Small Business Trends) during an hour-long Twitter chat about small businesses and search engine marketing. It was my first time ever in such a chat, whether as a guest or attendee, and it was a real [...]
This is a post from Matt McGee's blog, Small Business Search Marketing.
Transcript: Twitter Chat on SEM
No related posts.via Small Business Search Marketing [Friday 3rd of July 2009 03:22:30 PM]
Guest Post On Small Business Landing Pages
… posted at Search Engine Journal: Landing Pages On A SMB Budget. Post from: SEO ROI Services' SEO Blog Here's the link to download Internal Link Building, my Wordpress plugin. It optimizes your internal navigation so that you can rank like Wikipedia. More info is available on the Internal Link Building page.
Post from: SEO ROI Services' SEO Blog Here's the link to download Internal Link Building, my Wordpress plugin. It optimizes your internal navigation so that you can rank like Wikipedia. More info is available on the Internal Link Building page.
via SEO ROI [Friday 3rd of July 2009 03:00:17 PM]
Daily Search Forum Recap: July 3, 2009
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
via Search Engine Roundtable [Friday 3rd of July 2009 02:00:00 PM]
Gian Fulgoni, Where Have You Been?
Really, it's not becoming my favorite thing to name names in headlines. But in light of Mr. Fulgoni's deliberate (if lighthearted) provocations of online "direct response" lovers, we must fight fire with fire. Or at least, on this statutory holiday, fireworks with fireworks.
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Download a FREE E-Book by Andrew Goodman:Google AdWords: A Brave New World
Are you new to search marketing and looking to come up to speed quickly to Google AdWords? Or maybe you’ve just fallen a tiny bit behind, and you’re looking to re-engage with the latest thinking. If so, Andrew's free e-book is for you.
via Traffick [Friday 3rd of July 2009 01:13:00 PM]
Steve Chicken Little Ballmer
by Sage Lewis
Microsoft's Steve Ballmer has some pretty extreme views for the business world. I think he might be looking in the mirror too closely when he talks about the business world as a whole. Check out our small business news site.
via Search Engine Guide [Friday 3rd of July 2009 12:20:39 PM]
Search and Community Track at SES San Jose: NACA's Save The Dream Tour
At SES San Jose 2009, I've been asked to make a solo presentation to kick of the Search and Community Track. The title of the session is "How to Optimize for Search & Engage the Community."
I've been working on my presentation, but it lacked a compelling case study that illustrated how a community organization had used search engine optimization and YouTube video to generate measurable results. I had planned to show examples of videos created by Barack Obama's presidential campaign, Monty Python, and Blendtec, but plans have a way of changing.
Then, I got involved with the Neighborhood Assistance Corporation of America (NACA), a national non-profit community advocacy and homeownership organization headquartered in Boston.
NACA is organizing a series of Save the Dream events to help homeowners avoid foreclosure, restructure home loans, and reduce mortgage rates. They have already held events in Columbia, SC, Stamford, CT, and Washington, DC. And NACA plans to hold more Save the Dream events in Cleveland, OH, July 17 - 20 at the Wolstein Center; Chicago, IL, July 24 - 27 at McCormick Place; and St. Louis, MO, July 31 - August 3 at Chaifetz Arena.
Although I don't have my case study wrapped up just yet, I do see one in the making. And it offers lots of lessons to search engine marketers, YouTube directors and entrepreneurs about how to create unique, relevant content that can quickly gain popularity in the Internet community.
For example, we issued an optimized press release yesterday announcing that NACA CEO Bruce Marks and Congresswoman Marcia L. Fudge (OH-11) will hold a joint press conference on Monday, July 6, at the Wolstein Center at 11:30 am to discuss the upcoming Save the Dream event in Cleveland. You can get the gist of the news at NACA and Congresswoman Marcia L. Fudge (Oh-11) Announce Same Day Solution for Homeowners with Unaffordable Mortgage.
But we also embedded a documentary video created by DigiNovations of Concord, MA, in the optimized press release. It provides background on NACA's Save the Dream program, which has helped homeowners across America restructure and renegotiate home mortgages and home loans they can no longer afford.
Documentary: NACA's "Save the Dream" - Mortgage Restructuring and Renegotiation Rescues HomeownersNow, the press conference hasn't even been held yet -- and the Save the Dream event in Cleveland is still two weeks away. But I was stunned yesterday when one Twitter user near Memphis, TN, said "this is fantastic news" but she couldn't afford to wait, had called NACA and was "on hold" waiting to talk with someone.
I initially tweeted back that NACA will have over 500 staff and volunteers at the Wolstein Center in Cleveland, including over 250 counselors providing counseling from 9:00 a.m. to 8:00 p.m. from Friday July 17 through Monday July 20. Then, I realized that this information wasn't helpful today, this minute, now. So, I sent her a direct tweet with the cell phone number of the person I was working with at NACA -- in case she needed it.
I got a direct tweet back saying, "Thanks for the info... my process is well underway - so I'm all set (I hope!)"
So, something extraordinary is happening. And as I prepare for my presentation at SES San Jose 2009, I hope you won't mind if I share the story as it unfolds. That's one of the lessons I've already learned: You can't plan a search campaign and expect the community to wait to respond when you are ready -- especially if you are offering an answer to the huge subprime and predatory lending industry.
This is bigger than a case study. This is people's homes.
via Search Engine Watch Blog [Friday 3rd of July 2009 08:54:40 AM]
As Google Book Search Gets Better, Here Comes the Anti-Trust Regulators
So while U.S. Anti-Trust Regulators are planning to investigate Google’s deal with book publishers to settle copyright issues amounting to $125m, Google continues to make Book Search a better and worthwhile service for their users. If you’ve been following this issue which has been dragging on since perhaps the day Google Book Search’s inception, you’d remember [...]
Check out the SEO Tools guide at Search Engine Journal.
As Google Book Search Gets Better, Here Comes the Anti-Trust Regulators
via Search Engine Journal [Friday 3rd of July 2009 08:39:05 AM]
FriendFeed Launches Real-Time Search; Includes Facebook and Twitter Submissions
Buzz has been building about real-time search. Of course, you can search real-time Tweets on Twitter, Facebook is testing search on its live Feed, and Bing just added limited Twitter search to its engine.
Now, FriendFeed is launching real-time search and it has the potential to be the mackdaddy of them all.
Here's why. FriendFeed is a social aggregator. It's a one-stop shop to check and update a bunch of different networks, blogs, etc. Now, you can search all of that in real-time.
The drawback? It only searches what people submit to FriendFeed. Whoever does that can basically say "Check" in the chess match of social real-time search.
Still, this is a tremendous step in that direction. Even better, FriendFeed has released an embeddable real-time search widget you can put on your website.
What do you think of FriendFeed real-time search? Let us know by leaving a comment.
via Search Engine Watch Blog [Friday 3rd of July 2009 07:37:03 AM]
56 Local SEO
Update July, 3rd 2009: Added 12 local SEO & search resources suggested by readers in the comment section and on Sphinn + some newly researched links. The most obvious trend when it comes to SEO is “going local”. Ever since Google introduced Google Maps and Local Business Center and later added local search results to Universal [...] Related posts:
- 30+ More Non-Google SEO “How to” Online Marketing Resources for 2009
- Graywolf local search interviews
- 78 Essential Search Engine Marketing & SEO Resources!
via SEOptimise [Friday 3rd of July 2009 07:00:24 AM]
July 2009 Google Webmaster Report
We are a few days into July and the WebmasterWorld thread that covers Google changes from month to month has been getting a lot of traction over the past couple weeks. The overall theme is that there is a lot...
via Search Engine Roundtable [Friday 3rd of July 2009 06:43:07 AM]
Google's Recent PageRank "Technical Quirk"?
It seems like there are several threads around the SEO forum space that have discussion on a recent PageRank update. Yes, even more recent then the June PageRank update. There is a WebmasterWorld thread, a few DigitalPoint Forum threads and...
via Search Engine Roundtable [Friday 3rd of July 2009 06:31:32 AM]
How Important is DMOZ in Your SEO Process?
A WebmasterWorld thread asks if DMOZ is still relevant in 2009? DMOZ is a legendary web directory and has a ton of history. But is it still a critical or what it ever a critical part of your overall SEO...
via Search Engine Roundtable [Friday 3rd of July 2009 06:24:10 AM]
New Free SEO Guide By Hobo: July 4th Reading
Shaun, aka Hobo, has released a 157 page PDF guide on SEO. You can download the book over here. There are many SEO books out there, some free, some at a price. I would list some that I recommend, but...
via Search Engine Roundtable [Friday 3rd of July 2009 06:16:46 AM]
ICANN Expanding Top Level Domains (TLDs)
The Internet Corporation for Assigned Names and Numbers (ICANN) will be rolling out new generic top-level domains (TLD) in 2010. Will this have a major impact on SEO? Don’t count on it. It’s a Dot-Com World You will be able to register any TLD, like “.yournamehere” by submitting it to ICANN’s approval process, along with about $185,000. [...]
Post from: Search Engine People SEO Blog
ICANN Expanding Top Level Domains (TLDs) – SeO What?
via Search Engine People [Friday 3rd of July 2009 06:12:18 AM]
When Google AdSense Is Banned In Your Country
There are some countries that simply do not like Google or they simply don't get along with Google. If you are in one of those countries and you try to access Google AdSense or possibly other properties, you may see...
via Search Engine Roundtable [Friday 3rd of July 2009 06:09:35 AM]
US Justice Dept. Formally Confirms Google Books Inquiry
It’s not really a surprise or even news that the US Department of Justice (DOJ) confirmed yesterday it was formally investigating the terms of the Google Book Search settlement. This was known as far back as April and essentially confirmed last month by various publications reporting that formal requests (called “civil investigative demands”) had been [...]
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via Search Engine Land [Friday 3rd of July 2009 05:34:38 AM]
Twitter Followers new functions
Checkout your followers on Twitter, I was checking out Kevin Rose on Twitter http://twitter.com/kevinrose/following and I noticed that we have some new Ajax features, you can easily switch the list to an expanded view which includes the persons last tweet, real name and location If you are following the same people you can send a direct message or [...]
via Dave Naylor [Friday 3rd of July 2009 05:08:27 AM]
The 3 SEO/SEM Conference Personas
I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker, usability principles are applicable to these conferences. Which usability principle, you might ask? Before usability professionals create an information architecture and corresponding interfaces, they must identify and address various personas or profiles.
The primary persona [...]
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via Search Engine Land [Friday 3rd of July 2009 04:14:37 AM]
Latest MoonFruit Twitter Promo Press
It occurs to me that most people just don’t get what buzz marketing is about. The main objective in a buzz campaign is to get people talking about you. The second objective is to get the press talking about you. If these objectives meet, then success. If everyone on the Planet started talking about your products and [...]
via Cornwallseo [Friday 3rd of July 2009 03:25:11 AM]
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